PURIFIED
*LONDON, ENGLAND
WE'RE A LONDON-BASED, SLOW-FASHION SHOE BRAND. WE MAKE 100% PLASTIC-FREE FOOTWEAR FROM NATURAL MATERIALS.
EVERY YEAR, 25 BILLION PAIRS OF SHOES ARE PRODUCED. ALMOST ALL ARE UNRECYCLABLE AND WILL END UP IN LANDFILLS, TAKING 1000'S OF YEARS TO BREAKDOWN. PURIFIED STANDS AS A BEACON OF CHANGE.
WE WANT TO BRING BACK THE CONNECTION BETWEEN NATURE AND PEOPLE, TAKING INSPIRATION FROM THE PAST WHEN NATURE AND HUMANS WERE MORE CONNECTED.
ETHICAL PRODUCTION IS AT THE HEART OF ALL OUR CREATIONS. WE COMBINE THE RAW BEAUTY OF NATURE WITH URBAN LIFE. OUR PRODUCTS ARE DESIGNED FOR PEOPLE WHO APPRECIATE THE COMBINATION OF TRADITION AND INNOVATION.
WORKING WITH NEXT-GEN MATERIAL MAKERS, WE HAVE CREATED ENTIRELY ZERO-PLASTIC SHOES THAT ARE IN SYNC WITH NATURAL CYCLES. THEY CAN RETURN TO EARTH SAFELY AT END OF LIFE, PROVIDING MICRONUTRIENTS FOR THE SOIL AS THEY BREAK DOWN, HELPING PLANTS GROW!