STUART TREVOR

THE SAINT OF "ALL SAINTS"

WHENEVER STUART WAS ASKED TO START A NEW FASHION BRAND HE REPLIED 'THE WORLD DOESN'T NEED A NEW CLOTHING COMPANY'. AND THEN HE THOUGHT TO HIMSELF - HOLD IT...WHAT ABOUT A CLOTHING COMPANY THAT DOESN'T PRODUCE ANY CLOTHES?

THERE ARE ALREADY FAR TOO MANY CLOTHES IN THE WORLD AND YET EACH YEAR ANOTHER 100 BILLION CLOTHES ARE PRODUCED. THERE ARE HUGE MOUNTAINS OF WASTED CLOTHING, MILLIONS OF TONNES OF CLOTHES BEING PUT INTO LANDFILL OR BURNT. AND EVERY TIME WE MAKE A NEW GARMENT, THE PLANET PAYS FOR IT.

IT’S A CRITICAL MOMENT FOR OUR COLLECTIVE FUTURE – WE SHOULD HAVE DONE IT YEARS AGO, BUT GIVEN WE CAN’T TURN BACK THE CLOCKS, NOW IS THE TIME TO ACT.

SO LET’S TOGETHER HEAL THE PLANET AND HAVE FUN. SAVING THE WORLD DOESN’T HAVE TO BE BORING. LET’S REDISCOVER THE MAGIC OF FASHION AND ONLY BUY CLOTHES THAT WILL LAST.

NO MORE FAST FASHION. NO MORE WASTE. WE’RE TOO YOUNG TO DIE.